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Digital product and innovation manager crafting and living experience. +15 years of hands-on experience leading teams remotely. Be the hero of your journey!
Photo by Taylor Smith on Unsplash

I have been away from my job for a few weeks. This has benefited me as I had the opportunity, for the first time in my career, to take a break and reflect. Time to think about what I wanted. Time to think about how I wanted to continue my…


Photo by NeONBRAND on Unsplash

The office work setup is not equal for all. We don’t have all access to an environment that was built by architects, with the sole purpose was our well-being inside the company to be efficient and productive. The new working from home reality brings another type of daily life.

After…


Lately, I’ve been thinking about my commitment. How much am I willing to commit to making my dream come true? Towards what I could feel that my life could be?
And I changed my view of commitment. I noticed that if I wanted to live in the present and if…


Photo by Randy Jacob on Unsplash

Last week, I recorded with my co-host Mathieu, the 8th episode of the Naked Podcast, and the topic we initially chose was impostor syndrome. I have a personal connection with this syndrome because after reading about it, I noticed that I relate to it. …


Photo by Kenrick Mills on Unsplash

COVID-19 changed everything in just a few months. Uncertainty filled our reality, our health, employment, the economy, our plans and our future. Since nobody knew what this pandemic was, how to face it, or how the world could respond to it, everything is on hold.

Coronavirus is an opportunity and…


Let’s be blunt! Nobody works really with analytics. Nobody thinks about analytics when he or she feels about finding new ways to improve his or her social media presence.
We wrote a piece of content on the benefits and the analytics you can have access to with Facebook Insights. …


One of the toughest parts of working on a product is to give everyone a good overview of what you want to build and why. Especially people who are not on the product team. …


Our year in review, putting things into perspective and planning 2018. What’s ahead for us? What do you expect?

Ups and Downs

Startup life brings ups and downs; you have to be used to it. During this year, we made discoveries, we reflected on our work and where we were. Our goal and…


More than 60 million businesses use Facebook to advertise. As Sheryl Sandberg said, one of the challenges businesses and brands face is how to attract more customers. …


Understanding them help you get the impact on your community.

Social networks own the relationship between you and your fans. They put in place functionalities (e.g. the order and which stories appear on your newsfeed) on their platform to benefit from as a business and to protect users from abusive behaviour. …

Philippe Araujo

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