Growth product managers are now a mainstay of Silicon Valley, but what do they do, how do they work, and what value do they bring? Find out in this guide an increasingly vital product role. — Sean Ellis coined the term “growth hacking” in 2010 to describe the use of low-cost, customer-centric, and data-led initiatives to quickly acquire and keep customers. Silicon Valley behemoths, including Uber, Pinterest, and Airbnb, used the growth hacking methodology in their infancy. Growth metrics have since become intrinsic to product marketing…